About Us

The Promo Agency provides the ideas, support and solutions that power brand promotions nationwide. Our experience, national network and local hands-on support results in exactly the impact you want, the quality you need, the quick response time you deserve and reliable delivery you can count on.

We have extensive experience serving corporations and organizations of all kinds with memorable promotional products, top-quality branded apparel, brand-enhancing online company stores, eye-catching large-format graphics, and successful event support. In addition to experts in brand merchandise, our team also offers years of expertise in specialty areas such as event management, golf outings and graphic design.

Headquartered just 20 minutes south of Madison, Wisconsin, in Edgerton with partners located across the country, The Promo Agency can power your promotions from coast to coast. We combine the insights and personal service of an independent agency with the reach of Proforma, one of the largest promotional product distributors in the U.S. This enables us to offer the supply chain, buying power and financial stability to deliver from the top manufacturers and most recognizable brands at highly competitive prices.

Contact us today to learn how we can power your promotions for big brand impact!


Dave Rappe
Madison, Wisconsin

For over 20 years, I’ve had a blast working in the promotional products industry in the Greater Madison, Wisconsin, area. After all these years, I still love the hunt of finding the perfect product for my clients’ employees, events and trade shows. I’m fortunate to have two grown kids who don’t live in my basement after college, but actually work in their field of study. When I’m not working, you will probably find me out on the water sailing with my wife Tina, family and friends, or as a coxswain with the U.S.C.G. Auxiliary.


Dan Banas
Munster, Indiana

I have been in promotional products marketing for nearly 25 years, and have been with The Promo Agency team since 2003. My extensive apparel experience helps guide clients into the best clothing and decorating options for top executives, sales teams, office personnel, uniforms, safety wear and promotional giveaways. I am an enthusiastic salmon fisherman and golfer, and I love fishing with my grandsons.


Randy Caldwell
Baton Rouge, Louisiana

I started in the award industry in 1974 when I opened Gold Star Trophies. In response to customer demand, I started offering advertising specialties, which we now call promotional products, in 1979. In 2000, I got my Adventures in Advertising franchise and continued until joining The Promo Agency in 2015. I have my C.S.A. designation and my real estate license and reside in Baton Rouge, Louisiana.


Al Costlow
Greater Indianapolis, Indiana

I am proud to me a member of The Promo Agency Team. I am based in Fishers, Indiana, a suburb of Indianapolis. My business practice is not limited to, but is highly concentrated in, the greater Indy metro area. I feel that my clients are some of the most genuine, hardworking people you could imagine. I get great pleasure in providing counsel and products for their branding efforts. Outside of helping my clients, I derive great satisfaction in following my grandchildren in all their school-related activities.


Eric Frazier
Oklahoma City, Oklahoma

I am a 30-year marketing veteran with experience on both the buying side and selling side of the industry. I earned my CAS Designation in 2003 my BASI Designation in 2015 and won an Award of Excellence from the Southwest University’s District IV. I specialize in areas that include entertainment, banking, healthcare, construction, government (city, state and Federal), agriculture and education. My work includes creating marketing strategies for small and large employee events, new product launches, mergers, creating and managing new logos, client and industry golf tournaments, trade shows, conferences and safety programs. Most of my clients are in the Central and Southwest United States. I was raised in Oklahoma City with that Southern fun spirit. I have been married for 41 years and enjoy travel, golf and outdoor events with family, clients and friends.


Mike Freestone
Holland, Michigan

I’ve spent more than 30 years in the promotional marketing industry, where I’ve gained a wealth of experience handling successful client projects of numerous sizes. From the smallest projects to efforts for Fortune 100 companies, I enjoy working directly with clients on developing their best "Physical Marketing Strategy.” I have lived in Holland, Michigan, my entire life and love being outdoors with my wife of 29 years, Dee. We have four children and a dog. I like to challenge myself by running half-marathons, marathons and triathlons.


Bill Harrington
Los Gatos, California

In my nearly 20 years in the promotional products business, I’ve helped a wide range of clients, from Mom and Pop shops to Fortune 100 organizations, with everything from pencils to gold bars. I work with our in-house designers and other marketing providers to give your organization multi-pronged promotional marketing campaigns that make your job easier. I’ve been married for 32 years (the best decision I’ve ever made) and have two fantastic daughters and one neurotic dog.


Maureen Kane
Richmond, Virginia

I have been in the promotional products industry for more than 25 years. Prior to that I owned a gift shop and was in retail for 10 years. That background has proven very valuable to my customers, and led to work on many board of trustee, speaker and retirement gifts. Most of my clients come to me by referrals because I take a personal interest in their projects. My goal is to present their event in the very best light. Also, being part of The Promo Agency has provided great benefits and savings for my clients. Living in Richmond, Virginia, most of my life has allowed me to expand my business to other parts of Virginia and the Washington, D.C., area. It has been my privilege to have met and served so many wonderful clients, many whom have become my friends over the years.


Dave Schmida
Greater Boston Area

I joined the print and promotional products industry more than 20 years ago following several years as a marketing and sales executive for suppliers to the men's clothing industry. Working with my wife, Paula, we solicited clients in New Hampshire and northern Massachusetts. Our motto was "We'll make you look great." Our clients ranged from dotcom startups to multinational manufacturers and national nonprofit organizations. My expertise includes apparel production and design, and I am a former executive director of the International Association of Clothing Designers and Executives (IACDE). I have authored several technical articles for apparel publications and won a Merit Award from the Art Directors Club of New York. My interests include auto shows, playing golf badly, and spending time with my family.


Jim and Nancy Sheppard
Chino Valley, Arizona

After spending almost 25 years in San Antonio, we bit the bullet to get away from the heat and enjoy the beauty of Arizona’s mountains and high desert atmosphere. Today, we are just an hour away from Sedona and two hours from Phoenix. We joined the print and promotional products industry as franchise owners in 1999. We have sat on numerous committees over the years, including Marketing and Owner Committees, and thoroughly enjoyed assisting other franchise owners with our creative and promotional expertise. We have been blessed to receive six of the coveted Gold Pyramid Awards through PPAI for creativity, an honored ASI Spirit Award, and numerous other awards, including six President Awards. Our partnership with The Promo Agency affords us the ability to work with some of the best owners in the industry. Jim enjoys golf, golf and more golf in his spare time. Nancy remains a workaholic, running an Etsy-based business when time permits.


Mike Simon
Bayfield, Wisconsin

I've been working in promotional products for over 20 years. I sell to government agencies, their contractors, and many businesses large and small. You'll find me on the waters of Lake Superior and in the Florida Straits talking about how best to use promotional products for marketing and transporting people by boats to the best national parks in the country.


Larry Taylor
Beverly Hills, Florida

I understand the power of using the right logo-branded products and work with clients to craft customized, individually branded merchandise that gives them the best ROI for their marketing dollars. Having worked with national brands like Wrigley, Anheuser Busch, Federal Express and others, I can provide extensive product design and quality control experience.


Lynne Thompson
Bettendorf, Iowa

Over more than 20 years in the promotional products industry, I’ve worked to help a variety of businesses promote their brand and message. Whether they’re in the manufacturing, financial, collegiate or agricultural fields, I enjoy getting to know my clients personally and helping them create promotions that fit their advertising objective. In 2005, I earned my Certified Advertising Specialist designation (CAS). I’ve lived in all four of the Iowa/Illinois Quad Cities, and currently reside in Bettendorf, Iowa.


Dean Veneman
Wisconsin Rapids, Wisconsin

I hail from the beautiful Central Wisconsin Area. An industry veteran of over 15 years, I have developed partnerships worldwide by helping clients from California to the United Kingdom power their marketing and branding programs. I have a passion for community, including serving as president of the Sunrise Rotary Club. I enjoy kayak fishing in the Wisconsin River and making the short trip to Lambeau Field to watch my beloved Green Bay Packers. 


Stacey Vetter
Anchorage, Alaska

I have a B.A. in Journalism – Advertising and have been in the promotional products industry for more than 15 years. I can provide creative direction on promotional products for any industry. I have extensive experience in healthcare marketing and branding as it relates to National Patient Safety Goals and Patient Satisfaction Scores that can affect a facility’s reimbursement from Centers for Medicaid & Medicare. I also specialize in peer-to-peer employee recognition programs.


Tracy Vinz
Ripon, Wisconsin

I have over 15 years of experience in the promotional products industry. My passion is customer service. I want to make sure that every customer is treated like our first. My motto is “Make the customer happy no matter what!” In my spare time, my husband and I own and operate Olden Organics, a 100-acre Certified Organic fresh produce farm located just outside of Ripon, Wisconsin. I am also the proud mother to three Australian Shepherds who keep me very busy. I love hiking, canoeing, kayaking, and of course farming. On Saturday mornings, you can always find me selling produce at one of our local farmers markets.


Rob Young
Milwaukee, Wisconsin

I have been providing creativity and guidance on the power of promotional merchandise since 1985. I live in Milwaukee but serve clients throughout Wisconsin and the Midwest. I am a proud alumnus of the University of Wisconsin-Madison and avid Badger fan! In my spare time, I coach high school football and rugby. 


Leigh Bloom
Huntsville, Alabama

I joined The Promo Agency in January 2019, after many years of  going it on my own. I love the collaboration with all the partners. Even though I've been involved in this Industry for over 35 years. I never stop learning! The Promo Agency team is one of the best in the business. We are literally Coast to Coast with all our  offices. I hail from the state of Alabama, but I work with clients across the Country. I specialize in the areas of non-profit, safety and space/technology/government agencies. I take great pride in maintaining my client's brand integrity and searching for just the right promo vehicle for their logo and message. When not hard at work, you will most likely find me fishing with my husband. Also, I love to shout 'War Eagle' and support my Auburn Tigers!  A fun fact most won't know is that I auditioned for The Amazing Race reality show, as my second love is travel (after fishing, of course!). Well it's back to work. I can't wait to partner with you on your next promotional project!

Learn how our Promotional Products & Programs can help your company get the recognition it deserves.

Contact us today